Transformational leader with a distinguished record of operational and business growth in intensely competitive markets. A growth driven executive talented in structuring successful new ventures and acquisitions, and leading international market expansion strategies for financial services, manufacturing, and consumer product industries. Champion of change management and process improvement to drive organizational excellence and optimum financial outcomes.
Expertise in: Business Management, Organizational Leadership, Financial Planning / Modeling, Project Management, P & L / Budgeting / Cost Control, Partnerships / JVs / IPOs, Negotiations / Contracts, Turnarounds / Startups, Cross Functional Teaming and IT Strategies.
Professional Experience
CEO/President of the Board, ETran, Inc. — San Antonio, TX 2015-Date
Startup Company with a Revolutionary new Mass Transportation Concept.
Responsible for the funding, development and commercialization of a new mass passenger transportation concept, from the proof of the concept, through the development of the technology required to make it a working product, to the construction of the prototype and /or functional passenger transportation system. Currently working with the Center for Electromechanics at The University of Texas at Austin.
Owner/CEO/President of the Board, Several Startups — Monterrey, Mexico/San Antonio, TX 2002–Date
Startups in the Financial, Investments and Real Estate industries.
Launchedand grew financial services company into regional market leader. Planned and implemented organizational structure, hired staff, and defined processes and technology infrastructure.
Business Start-up.Created several businesses from scratch, translating entrepreneurial concept into thriving organization.
Market Expansion.Grew financial operations to 5states and 25major cities in Mexico.
Capital Fundraising.Succeeded in securing sufficient funds to ensure growth of company operations.Business Plan/Negotiation. Successfully sold the financial business to an international investing group and real estate development project to Mexican investors.
VP Finance, Administration & New Business, Vitro Flat Glass Division — Monterrey, Mexico 2001–2002
One of the world’s leading glass producers; $2.6Bin annual sales and 19,000employees.
Deliveredprofound impact on $1Bbusiness unit through focused leadership and execution of strategic initiatives. Directed planning, finance, administration, human resources, information systems, and procurement functions. Strengthened relationships with partners Visteon and Pilkington, plc.
Organizational Leadership.Created efficiencies through 18%workforce reduction without sacrificing performance by implementing new budgeting, cash flow, and e-procurement systems.
Revenue Generation.Recovered $2.35MMof unpaid discounts by negotiating payment with partner.Acquisition.Negotiated successful acquisition of Spain’s glass producer and transformer CristalGlass. Strategic Planning & Change Management.Led planning phase of CRM, SCM, IBP, and IPD processes, and orchestrated development of new customer-centric business model.
JoaquinGarza – Muguerza — Page 2 • joaquingarzam@yahoo.com
CEO and Owner, President of the Board, Fides Union De Credito — Monterrey, Mexico 1998–2001
Credit union offering a variety of financial services.
Establishednew venture by acquiring credit union and relocating it to Monterrey. Held full P&L and strategic planning responsibility, and overhauled organization at the system and process levels.
Business Revitalization. Strengthened the operations, competencies, and performance of entire company. introduced new technological platform, and refocused sales and marketing strategy on micro-business loan segment.
Process Reengineering. Overhauled all administrative and operating processes to gain efficiencies.
VP Corporate Planning, Banorte Financial Group — Monterrey, Mexico 1996–1998
Forbes Global 2000 Company and fifth largest bank in Mexico.
Ledstrategic direction of major firm functions including budgeting, M&A activities, and strategic partnerships. Oversaw regulatory reporting and conducted executive presentations. Served as member of board of insurance, annuities, and pension funds subsidiaries, president of General Procurement Committee and Information Systems Procurement Committee, and participated on Treasury Committee.
Market Strategy.Created segmentation strategy by partnering with Spain’s Savings Institution Bancaja to research and target most profitable market areas.
Budgeting.Shifted corporate budgeting responsibility to the functional operating level for a bottom-up perspective, with subsequent validation by the CEO and President of the Board.
Strategic Partnership / JV.Identified strategic partner, negotiated, and completed sale of 49% shares of pension fund, bank assurance, and annuity businesses for combined $261M.
Technology Solution.Strengthened executive decision making by implementing financial information data mart for integration into corporate executive information system.
VP Finance and Administration, Coca-Cola FEMSA De Buenos — Buenos Aires, Argentina 1994–1996
Bottler, distributor, and seller of Coca-Cola products in Argentina; 93MMunit cases, $350MMnet sales yearly.
Introducednew structure and processes into department to boost productivity and cost savings. Organized department into 6areas: finance, accounting, legal, procurement, information systems, and auditing. Organizational Leadership.Built focused team, strategy, and business model that positioned company as the industry leader. Led acquisition of 2franchises adding net sales of $80MMand 21MMunit cases per year. Process Improvements.Pioneered multiple initiatives to drive efficiencies. Reengineered all administrative processes to improve productivity in accounting, budgeting, procurement, and finance. Implemented Activity Based Costing methodology to improve cost accuracy. Achieved $5MMin annual cost savings through training.
Project Development Manager, FEMSA Servicios, S.A.,— Monterrey/Nuevo-Leon, Mexico 1993–1994
Holding company in the beer, soft drink, packaging and convenient store businesses – $2+ Billion in sales.
Negotiations / JVs.I was team leader in the negotiation to sell to Coca-Cola Company 30% of FEMSA’s Coca-Coca business for $180M and at the same time create a JV with them.
Acquisitions.That allowed FEMSA to immediately expand its bottling operations by acquiring 3 Coca-Cola plants in Argentina. Today Coca-Cola FEMSA is the biggest Coca-Cola bottler operation in the world.
Strategic Planning Manager, Cerveceria Cuauhtemoc, S.A.,— Monterrey/Nuevo-Leon, Mexico 1992–1993
Important beer producer with 46% of the market in Mexico and exporter of brands like Tecate and XX.
Strategic Planning.Reviewed the business in the portfolio of the holding company and gave a recommendation of the strategic alternatives needed to maximize their economic value. JVs / Strategic Partnerships. Implemented the sale of 30% of Coca-Cola FEMSA to Coca-Cola Company, an IPO of 19% of the shares of Coca-Cola FEMSA, the sale of 22% of FEMSA Brewing to Labatt of Canada, and the acquisition of Argentina´s most important Coca-Cola bottler. FEMSA increased its market cap from $3B then to $30B now.
JoaquinGarza – Muguerza — Page 3 • joaquingarzam@yahoo.com
Additional Professional Experience
●IT Planning and Control Manager— Cervercia Cuauhtemoc, S.A. de C.V., Monterrey, Mexico
●Operation Systems Integration Manager / Executive Trainee — Grupo VISA, S.A., Monterrey, Mexico
Education / Professional Development/Community Leadership
●MBA,The University of Texas — Austin, TX
●BS– Electrical Engineering, BA– Computer Sciences, The University of Texas, Austin, TX
●Financial Management Program– Certification, Stanford University — Palo Alto, CA.
●Member of the Board as Secretary Owner – Fundación Martinez Sada, provides full university scholarships to people that cannot afford to pay them.
●Founding Member– Grandslam Tennis Fundthat provides financial support for youth with high potential.
●UT MBA Volunteer– Interviewer of MBA program prospective students.
●Bilingual – Spanish / English